The STRAVA app’s redesign introduces an eco-conscious approach, allowing users to see the environmental benefits of their non-vehicular transportation choices.
Project Goals
Improve the user experience (UX) and user interface (UI) for better tracking and motivation.
Integrate eco-friendly tracking features to show users the environmental impact of their activities.
Encourage sustainability by rewarding users for reducing CO2 emissions.
Enhance social and gamification elements to boost engagement.
User Base
Improve the user experience (UX) and user interface (UI) for better tracking and motivation.
Integrate eco-friendly tracking features to show users the environmental impact of their activities.
Encourage sustainability by rewarding users for reducing CO2 emissions.
Enhance social and gamification elements to boost engagement.
